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Digital reputation, online reviews and word-of-mouth advisor and bestselling author with an affinity for gin, jazz and dogs.


Daniel Lemin is a bestselling author, podcast host and advisor who helps brands and the executives behind them build and protect their digital reputation. He delivers thought leadership consulting through his form One Good Brand, and reputation intelligence, threat assessments and advisory services through Repwise Group. He has worked with some of the largest and most iconic brands and executives in the world.

Daniel was an early member of Google’s global communications team and led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide.

His last book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for deploying it in your own organization. His first book, Manipurated, breaks down how brands and businesses should think about and manage online trolls, ratings and reviews.

He is a co-host of the award-winning Social Pros podcast, a weekly show that features some of the industry's brightest social media voices.

A native of Ohio, Daniel earned his MBA from Quantic School of Business & Technology, and his MA in communications and leadership from Gonzaga University. He lives in Los Angeles with his rescue dog, Olivia. He also loves small-venue live shows, heist movies, and airline liveries.

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