Digital reputation, online reviews and word-of-mouth advisor and bestselling author with an affinity for gin, jazz and dogs.


Daniel Lemin is a bestselling author and advisor on digital reputation management, ratings-and-reviews and word-of-mouth marketing. He is currently a vice president at Edelman in Los Angeles, helping clients build and protect reputations during major business transformation and transactions.


Daniel was an early member of Google’s global communications team and led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide.


He is the Co-Founder, President & Chief Operating Officer of EatID, a food intelligence company that powers faster and more healthy food discovery through digital experiences. They are the creators of Selectivor and Food Expert


His latest book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for deploying it in your own organization. In 2015, he released his first book about managing online ratings and reviews, Manipurated.


A native of Ohio, Daniel earned his MBA from Quantic School of Business & Technology, and his MA in communications and leadership from Gonzaga University. He lives in Los Angeles with his cocker spaniel, Truman, by his side and enjoys the simple joys of gin martinis, jazz, and eating his way around the world—he’ll try nearly anything as long as it doesn’t bite back.