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Digital reputation, online reviews and word-of-mouth advisor and bestselling author with an affinity for gin, jazz and dogs.


Daniel Lemin is a bestselling author, podcast host and advisor on digital reputation management, ratings-and-reviews and word-of-mouth marketing. He splits his consulting time between his own firm, One Good Brand, where he works exclusively with a small roster of senior leaders on brand and executive reputation issues; and Convince & Convert, a senior-level content and digital marketing advisory firm serving the world's most iconic organizations.


Daniel was an early member of Google’s global communications team and led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide.


He was the co-founder of EatID, a food intelligence company that powers faster and more healthy food discovery through digital experiences and the creators of Selectivor and Food Expert


His most recent book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for deploying it in your own organization. His first book, Manipurated, breaks down how brands and businesses should think about and manage online reviews.

He is a co-host of the award-winning Social Pros podcast, a weekly show that features some of the industry's brightest social media voices.


A native of Ohio, Daniel earned his MBA from Quantic School of Business & Technology, and his MA in communications and leadership from Gonzaga University. He lives in Los Angeles with his cocker spaniel, Truman, by his side and enjoys the simple joys of gin martinis, jazz, and eating his way around the world—he’ll try nearly anything as long as it doesn’t bite back.

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