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Putting reputations at the center of the conversation.



What stories do your customers share about your brand or business?

Word-of-mouth - via storytelling, ratings and reviews, or recommendations - drives more than 90 percent of transactions, yet many businesses simply do not have a strategy to ignite it.

I co-authored Talk Triggers with my good friend and colleague, Jay Baer. It's a must-read for any brand looking for growth strategies. 


ManipuRATED is an insider's guide to the online ratings and reviews industry. In it, Daniel exposes the inner workings of the multibillion-dollar online rating-and-review industry, and shows them the roadmap to making these platforms work harder for their businesses. a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices.

Managing a reputation online requires skills and tactics that are not always intuitive to business owners. ManipuRATED gives businesses an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them ― and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation. The book is a must-read for all businesses who depend on online reviews, and is available for events in bulk.




Daniel Lemin has advised more than 400 global organizations since 1999. He was instrumental in building Google's global brand identity and reputation, and has since worked with clients including:

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