BOOKS & CONSULTING
Enabling marketing teams to go from good to great.
TALK TRIGGERS
What stories do your customers share about your brand or business?
Word-of-mouth - via storytelling, ratings and reviews, or recommendations - drives more than 90 percent of transactions, yet many businesses simply do not have a strategy to ignite it.
I co-authored Talk Triggers with my good friend and colleague, Jay Baer. It's a must-read for any brand looking for growth strategies.
MANIPURATED
ManipuRATED is an insider's guide to the online ratings and reviews industry. In it, Daniel exposes the inner workings of the multibillion-dollar online rating-and-review industry, and shows them the roadmap to making these platforms work harder for their businesses. a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices.
CLIENTS
Daniel Lemin has advised more than 200 global brands and institutions since 1999. He was instrumental in building Google's global brand identity and reputation, and has since worked with clients including:
United Nations Food & Agriculture Organization
3M
Procter & Gamble
General Motors
Best Buy
Comcast
Columbia Sportswear
Hilton Hotels
Marriott International
Petco
TaylorMadeAdidas Golf
Pella Doors & Windows
Cisco
BMC Software
Openview Venture Partners
Munchkin
Nestle
Dole
Yext
Grand Ole Opry
United Healthcare
Keck Medicine of USC
Irvine Company
Managing a reputation online requires skills and tactics that are not always intuitive to business owners. ManipuRATED gives businesses an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them ― and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation. The book is a must-read for all businesses who depend on online reviews, and is available for events in bulk.